Prosciutto di Parma

Prosciutto di Parma is the best of the best and the Parma Crown represents a guarantee of excellence. The brand needed a site that supported and conveyed that quality. Not only did we restructure the site to appeal to one's appetite with a more visually influenced layout, but we re-organized the information to be more user-friendly. While the brands reach extends to the distributer, our focus was to encourage consumption with recipe-focused content.