Niagara Conservation 

The #WhatTheFlush campaign used good old bathroom humor to tout the water-conserving advantages of the Stealth® Toilet, which was developed by Niagara Conservation to use just a fraction of the water per flush than conventional toilets. Your average toilet can waste up to 20,000 gallons of water a year. In our research, every time our team unearthed a new fact, it was a jaw dropping “WTF” superlative. This behavioral insight gave rise to #WhatTheFlush — supported by print, OOH, social and media relations elements 

We ran disruptive billboards and other out-of-home advertisements in California markets and created a campaign microsite to drive purchase of the Stealth Toilet on HomeDepot.com. We also partnered with funny lady Jenni Pulos, known for Bravo's hit series "Flipping Out," to star in a humorous video and participate in earned media opportunities.